GenAI’s Role in Respondent Data: Revolution or Evolution?
The market research industry stands at another pivotal and transformational moment. From Nielsen’s pioneering of TV set-top boxes in the 1950s, to online adoption in the 2000s, each technological leap has reshaped how we reach consumers and gather data and insights. Today, generative AI (GenAI) promises a similar transformation and opportunity, but the industry must … Continued