Cognizant Acquires Life Sciences Focused Digital Agency, Cadient Group
Earlier this month, Cognizant announced that it had acquired Cadient Group, a full-service digital marketing agency that serves a broad spectrum of life sciences companies in the pharmaceutical, biotechnology, consumer health, and medical device industries. The acquisition marks Cognizant’s third deal this year, and based on what we are seeing from them in the market, expect them to continue their pursuit of targets that can help them build deeper vertical capability and leverage their broad services platform.
As part of this acquisition, more than 100 digital specialists — with expertise across brand strategy and planning, content development, user-centered design, multi-channel analytics, and digital, social and mobile marketing — will join Cognizant. While no specific deal terms were disclosed, we believe the transaction value was approximately $30 million, representing close to 1.5x revenue.
The transaction is interesting to us because it reinforces two key themes we are seeing in the marketplace:
- Demand for firms at the intersection of digital, analytics, mobile and user experience continue to be high
- Demand for technology and services firms specialized in rapidly changing verticals such as life sciences, healthcare, energy and financial services continues to be even higher
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