December 29, 2017

Clearsight Advises LunaMetrics in its Acquisition by HS2 Solutions

Clearsight Advisors is pleased to announce another successful transaction in our Digital Transformation and Data Analytics Practice.  The acquisition of LunaMetrics by HS2 Solutions, a portfolio company of Mountaingate Capital, closed on December 17, 2017, capping a record year for Clearsight.

LunaMetrics, a Google Analytics Certified Partner and a Google Premier Partner, is an innovative thought leader in the analytics and digital marketing space. Their team of seasoned experts has unparalleled expertise with the Google Analytics 360 Suite as is evidenced by the 120,000 visitors who view their blogs each month and through their extensive training curriculum held around the United States. In addition, LunaMetrics offers a number of complementary services, including data science solutions, digital advertising strategy, and conversion rate optimization.

“Selecting an investment bank was difficult. There were a number of excellent options, including Clearsight. Hiring Clearsight turned out to be a great, great choice. Clearsight found us the most amazing deal possible— HS2 is an innovative digital agency that is backed by a leading private equity firm. And I loved working with the team at Clearsight – something that is really important when doing an arduous, highly complex deal,” said Robbin Steif, Founder and CEO of LunaMetrics.

Commenting on the transaction, Clearsight Co-Founder Bhavin Patel said, “As an early pioneer, Robbin and team are recognized thought leaders across the Google Analytics and the broader digital analytics space. It was a pleasure working with the LunaMetrics team during this period of rapid innovation by Google across the digital marketing tools stack.”

The addition of LunaMetrics will bolster HS2’s talent across digital channels, capture deeper audience insights, and execute more robust and integrated digital marketing campaigns for their clients.