Clearsight Advisors, Inc. (“Clearsight”) is pleased to announce the successful completion of another strategic transaction in the digital data analytics consulting space. Clearsight served as the exclusive strategic and financial advisor to Stratigent LLC in its acquisition by Ebiquity PLC, a UK-based publicly traded company focused on providing independent data-driven insights to the global media and marketing community. This transaction continues Clearsight’s successful track-record in advising industry leading professional services businesses as well as cross-border M&A.
Stratigent is a US-based multi-channel analytics provider that helps its clients measure and optimize their consumer communications and engagement, predominantly focused on ‘owned’ channels. Stratigent has developed a comprehensive, end-to-end, service offering that uniquely addresses clients’ complex data analytics challenges in a multi-channel environment from the bottom up. Stratigent has helped over 300 brands devise, implement and benchmark their activity across channels such as websites, eDM, CRM/loyalty programs and kiosk technologies.
“The Clearsight team was unequivocally the right partner for us. They understood our business, brought multiple strategic parties to the table and ultimately guided us through to a successful transaction”, said Bill Bruno, CEO of Stratigent.
The explosion of digital data is having a profound impact on the marketing, sales and IT departments of organizations. As marketing dollars continue to move into high value digital channels, it is stimulating increased demand and corporate visibility for dedicated digital analytics solutions.