Clearsight Advisors, Inc. (“Clearsight”) is pleased to announce the completion of another highly successful transaction in its technology-enabled services and customer experience practice. Clearsight served as the exclusive strategic and financial advisor to Market Force Information, LLC in it’s recapitalization by Main Street Capital.
Main Street Capital Corporation (NYSE: MAIN) (“Main Street”) has made a new portfolio investment to facilitate the management-led buyout of Market Force Information, LLC (“Market Force” or the “Company”), a leading global provider of customer experience management software and services. Main Street, along with a co-investor, partnered with the Company’s management team to facilitate the transaction, with Main Street funding $38.2 million in a combination of first-lien, senior secured term debt and a direct equity investment. In addition, Main Street and its co-investor are providing Market Force an undrawn credit facility to support its growth initiatives and working capital needs.
Headquartered in Louisville, Colorado, and founded in 2005, Market Force is a global provider of customer experience management software and services, which capture customer experience data through multiple channels and provide location-based measurement and analytics. Market Force integrates this data into a cloud-based platform where clients can view, track, and analyze data in real time.
“The team at Market Force has built an extraordinary business focused on delivering high value location-based, multi-channel customer experience measurement and analytics. The team has built a truly unique platform in the market and is well position to capitalize on a multitude of growth opportunities as the customer experience software and services market continues to evolve,” commented Clearsight Co-Founder and Partner, Bhavin Patel.